Roanoke Showroom

Located just moments from downtown Roanoke, Virginia at 1201 Shenandoah Ave, we are 12 blocks up from Hotel Roanoke & Conference Center and other city-center attractions. Our renovation of the 60+ year old Noland Company warehouse includes a large Retail showroom featuring dozens of brands and several hundred firearms. In addition to new inventory, we also have hundreds of used and/or consignment offerings. Ammunition for almost all modern calibers, scopes, optics, parts & accessories all augment our selection for the first-time buyer or the serious collector.

Retail Store: Mon-Sat: 10am-6pm / Sun: 1pm-6pm
25 yard Range: Mon-Sat: 9am-8pm / Sun: 1pm-6pm

101yard Range: Mon-Fri: 12pm-6pm / Sat: 9am-8pm / Sun: 1pm-6pm (effective 5/1/19)

Work 1-on-1 with our skilled sales staff to choose your first personal defense handgun, or select optics for your cross-country hunting trip. We are also the destination for your AR-15 platform rifles, as we manufacture dozens of calibers and hundreds of configurations in-house. In addition to our showroom models, we can also CUSTOM BUILD your perfect rifle, with your features and budget in mind.

Tour our Roanoke Facility!